The AI Shift: Why I’m Bringing This Blog Back (And Why You Can’t Miss a Single Post)

Twenty-five years ago, I did something most business owners laughed at.

I started a blog.

Back then, "blog" sounded like a cute internet toy. It wasn’t a strategy; it wasn’t a "business asset." It certainly wasn’t seen as a way to build global authority.

Then, I did something even weirder: I started Vlogging. (What the world now calls "Social Video" or "Shorts.")

I saw what the skeptics didn't. That little blog became a beacon. By 2002, I was launching one of the first digital courses ever, teaching entrepreneurs how to leverage blogging, podcasting, and video to drive leads before those terms were even mainstream.

The people who listened? They didn’t just show up early. They lapped the competition. My clients who embraced "Social Video" and launched their podcasts back then are still thriving today—outpacing the "wait and see" crowd by 10x to 100x.

The New Era: From SEO to AEO (Answer Engine Optimization)

Fast-forward to today. We are standing at another "2002 moment," but the shift is exponentially bigger.

The rules of visibility have changed.

We are moving from the era of Search Engine Optimization (SEO) to the era of Answer Engine Optimization (AEO). In the old world, Google was the gatekeeper. In the new world, LLMs (Large Language Models)—like ChatGPT, Claude, and Perplexity—decide who gets recommended and who disappears. If the AI doesn't know who you are, you don't exist.

Most business owners are still playing yesterday’s game. They’re shouting into the void of hashtags, hoping a generic algorithm saves them. Meanwhile, the top 1% are quietly positioning themselves so that when a user asks an AI, "Who is the expert on digital authority?"—the AI points to them.

Why CoachDebCole.com is Re-Launching Now

I’m not bringing this blog back to keep up with trends. I’m here to call the play before the rest of the world even sees the field.

This blog is my headquarters for teaching you how to be seen everywhere without wasting a second of your time. I’m sharing the exact strategies I’ve used for decades with Top CEOs, Celebrities, Doctors, and high-growth Entrepreneurs.

What You’ll Master Here:

• AEO Mastery: How to format your brilliance so AI models cite you as the primary source.
• Authority Architecture: Building a digital footprint that survives algorithm shifts.
• Strategic Social Video: Using short-form content to feed the LLMs and dominate the feed.

The Choice: Early or Obsolete?

The next era of visibility is unfolding right now. Every post I publish here is a signal. Every insight is leverage. In a world run by AI, missing a single "play" could mean falling behind a competitor who simply knew how to talk to the machines better than you did.

If you’re ready to stay relevant... If you want your name to surface while your competitors' leads dry up... If you want to understand how AI, social video, and authority actually work together...

You need to be here daily.

👉 Subscribe now. Don't just watch the game change—control the outcome. 👉 Share this. Send this to one person who knows the old way is dead and is ready to win the new era.

The only question is: Will you be early, or will you be catching up?